Links I love: This Month In Influencer Marketing - June 25, 2018

Happy hump day! There have been a lot of interesting articles to hit the internet regarding influencer marketing, especially in the travel sector. And what I have been reminded of over the last few weeks, is that makeup artists and magazine editors are influencers too. Oh yeah, and influencer fraud is bubbling up.

Here is a roundup of posts that can help you better understand the shifts in influencer marketing/partnerships, and of content that I found to be very useful.

@mduenasjacobs

Inside L’Oreal’s Cannes Strategy (Business of Fashion)

They kicked butt at the film festival by creating a Cannes Studio and producing a sh*t ton of content. And there were Yachts involved.

Fashion Editors or Influencers? Sometimes It’s Hard to Tell. (Business of Fashion)

Don’t forget the fashion or beauty editors! This is an interesting niche segment of influencers who should be tapped into and romanced.

Standout Mother’s Day Influencer Marketing Campaigns From Herbal Essences & More (Mediakix)

The Herbal Essences #pregnantwomencan campaign was so great! And it pulled on the heart strings for sure. I just wish they highlighted a bit more what the brand stands for and how it connects to the campaign.

Under The Influence (Travel Weekly)

The travel industry is finally going big with Influencers, but they are also highly aware of fraud and inflated numbers.

Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry (Real Wire via Celebrity Intelligence)

An incredibly impactful report. ‘A significant finding of this study is that Instagram is proving the most successful channel for talent-led collaborations for 78% of respondents, overtaking YouTube.’ Whaaaat!

Unilever Banned Influencers With Fake Followers. Is a Reckoning Next? (Racked)

‘The purge’ is coming for influencers with fake followers. Make sure to take the time and use due diligence when targeting the right people for your campaign.

Links I love: This Month In Influencer Marketing - May 17, 2018

I finally mustered up enough energy to write this blog post! YAY! I’ve been accumulating my favorite articles on the topic of influencer marketing and content over the last few weeks, so there would be some meat on this bone. Here is a roundup of posts that can help you better understand the shifts in influencer marketing/partnerships as well as case studies and insights that I found to be very beneficial.

@facebeatbyen

Why Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at Coachella (AdWeek) Getting experiential with influencers is key if you want them to post organically about your brand with genuine enthusiasm.

How To Get Influencer Marketing Content To Perform (Grapevine)

How to ensure you are optimized and ready to handle an influencer partnership. Do you have CTAs? Are your landing pages accurate and relevant?

Don’t Feature Influencers (L2Inc)

Why you should feature an influencer post on Instagram only for aesthetics, and not just because you are excited to re-post.

Indie Index: Ofra Cosmetics (L2Inc)

Check out how Ofra is nailing influencer product collaborations. Not to mention, their highlighters and liquid lipsticks are HEAVEN.

Meghan Markle: The Biggest Influencer of All? (Business of Fashion)

The ultimate influencer. Check out the massive influence she has on brands. And Meghan’s effortless chic is goals.

Refinery29 is Hoping its New 24/7 Digital Channel Can Put it Back on its Feet (Videoink)

The state of digital publishing goes to show you that the real influence is in unique perspectives of storytelling through individuals and platforms, NOT a website.

6 Instagram Tips to Boost Your Luxury Brand (L2Inc)

A quick reminder to use hashtags, influencers and to make posts shoppable.

Links I Love: This Month in Influencer Marketing - March 21, 2018

I am embarrassed by how long it’s been since I posted a round-up. Better late than never, right? I know, I know. How can I keep all these wonderful and insightful articles all to myself, and not share them with the world? I promise I will get better at posting these. Below is a list of my favorite articles and tools that have surfaced over the last few weeks on influencer marketing and building brands using social media in a very strategic way. Do you have any relevant articles to share?  Please post in the comments! I want to hear from you!

@sincerelyjules

The Influencer Playbook (L2Inc)

A good ole deep dive into the billion-dollar influencer marketing world. It’s important to keep track of what types of influencers you should be working with to get the most bang for your buck.

Four Steps To Successfully Negotiate Rates With Influencers (Grapevine)

There are so many other pieces to the puzzle of negotiating rates, but I think this is a good starting point.

Glossier CEO: Brands of the future will be 'co-created' (CNN Money)

Yes, yes, yes. This quote is EVERYTHING: "At Glossier, we have always believed that every single one of our customers is an influencer," she says. "The brands of the future are going to be co-created." Write this on a sticky note and post it on your mirror, your fridge, your computer, your desk, etc. LOL

The Good and Bad of B2B Influencer Marketing (Contently)

Don’t underestimate the power of the ‘industry influencer’. I don’t see enough of this in fashion and beauty and I think it is undervalued.

The Brand-Influencer Power Struggle (Business of Fashion)

The struggle is real. A great and in-depth read on the current state of influencer marketing within fashion.

Also, here’s a great free tool I recently found for identifying Instagram influencer rates. Obviously, this is only a starting point, but it can provide you with a range of what to offer an influencer.