I am embarrassed by how long it’s been since I posted a round-up. Better late than never, right? I know, I know. How can I keep all these wonderful and insightful articles all to myself, and not share them with the world? I promise I will get better at posting these. Below is a list of my favorite articles and tools that have surfaced over the last few weeks on influencer marketing and building brands using social media in a very strategic way. Do you have any relevant articles to share? Please post in the comments! I want to hear from you!
The Influencer Playbook (L2Inc)
A good ole deep dive into the billion-dollar influencer marketing world. It’s important to keep track of what types of influencers you should be working with to get the most bang for your buck.
There are so many other pieces to the puzzle of negotiating rates, but I think this is a good starting point.
Yes, yes, yes. This quote is EVERYTHING: "At Glossier, we have always believed that every single one of our customers is an influencer," she says. "The brands of the future are going to be co-created." Write this on a sticky note and post it on your mirror, your fridge, your computer, your desk, etc. LOL
The Good and Bad of B2B Influencer Marketing (Contently)
Don’t underestimate the power of the ‘industry influencer’. I don’t see enough of this in fashion and beauty and I think it is undervalued.
The Brand-Influencer Power Struggle (Business of Fashion)
The struggle is real. A great and in-depth read on the current state of influencer marketing within fashion.
Also, here’s a great free tool I recently found for identifying Instagram influencer rates. Obviously, this is only a starting point, but it can provide you with a range of what to offer an influencer.