Links I love: This Month In Influencer Marketing and Content

From creating strategies around Instagram Stories to creating smart experiential activations for customers, here are the best links I’ve found on the subject of content and influencer marketing over the past month. Enjoy!

Video Is The Holy Grail of Influencer Marketing (Forbes)

Great article on the impact of video. I am a huge proponent of using Stories in the campaigns I work on with my clients. It makes a big impact.

The Hidden Influencer (L2)

Solid case study on being aware of your brand advocates and actually engaging with them to build momentum. It really is a prime example of thinking small to achieve a big impact.

"Everything You Do Is Content" (Beauty Independent)

Create ‘content moments’ with pop-ups and various out-of-the-box experiences that your customers and influencers can get excited about.

Instagram Shopping gets personalized Explore channel, Stories tags (TechCrunch)

Game changer alert! Instagram expands the use of shoppable tags to Stories. I am super excited to test this out with my upcoming campaigns.

Olay Wants To Be Young Again (L2)

I was obsessed with what Olay created for their #FaceAnything campaign. It was a multi-pronged approach that was spot-on and inspiring in many ways. Every brand has the opportunity to incorporate a positive message while simultaneously selling product.

Indie Index: Briogeo (L2)

Aside from being a personal fan of Briogeo products, the brand and its founder are one to watch. Briogeo has been very strategic on it’s journey to becoming the fastest growing hair care brand at Sephora. Check out the video on how they did it.

Long-Term Partnerships: The Next Wave of Influencer Marketing (Forbes)

While I do not 100% agree with long-term partnerships being the “next wave,” given that this has been going on for quite some time between brands and influencers, it does shed light on this approach, and proves that it is the best method for creating brand ambassadors.

The Future of Content Strategy (HubSpot)

If you are currently implementing a content strategy, read this now. The content marketing landscape is changing fast, and you may need to update your strategy sooner rather than later.

Any news you’d like to share? Post in the comments!

Links I Love: This Month in Influencer Marketing

My goodness. A lot has gone down in the space. More and more  fraudulent behavior has come to the surface, but I assure you, we will rise above it. Now more than ever, we must vet, vet, vet. And take the time to learn more about the influencers we do business with. It seems to be a weird time of volatility, but I do think the fakes will slowly fade away (FINALLY!) and leave the cream of the crop. Check out what’s happening!

Your Hashtags Sucks (Medium)

Great write-up on how to use hasthags appropriately and maintain engagement as a brand. I think this is an important one for emerging brands. Presently, hashtag overuse is a faux pas. And while I don’t agree with everything in this article, I do like the point of tagging feature accounts.

Fighting Follower Fraud (CreatorIQ) CreatorIQ and FullScreen put together a free white paper addressing the injustice of influencer fraud and safeguarding your brand and resources. It’s all about the data baby.

Influencers Drive Nearly 70% of Sales at Revolve (Glossy)

Revolve provides a BTS glimpse into their tiered approach for working with influencers and their ‘why’ behind partnering with influencers.

YouTuber Jaclyn Hill just got very real about how much influencers actually earn (Cosmopolitan)

All the juicy YouTube gossip condensed in one article and what you can learn from Jaclyn Hill, Makeup Geek and Morphe.

Beauty influencers are allegedly making extra money for negative reviews (The Verge)

Just when you think it can’t get any worse in the beauty community, It does. Unethical behaviour at its finest.

Influencer Marketing: Why EMV needs to go…(Traackr)

Unfortunately, I have had to succumb to the EMV in my career, but have never really been on board with it as a useful metric to help determine a contribution to ROI.

Tales From The Influencer Marketing Trenches (Beauty Independent)

Great takeaways directly from indie brands sharing their experiences with influencer programs.

These 5 Hijabi Beauty Influencers Are Taking Over Instagram (About Her)

I love that that the beauty industry is becoming more and more inclusive. Here is a group of modest influencers to consider for your next campaign.

Any news you’d like to share? Post in the comments!

Links I love: This Month In Influencer Marketing - July 30, 2018

Okay, folks! I have a month’s worth of blog posts to share; it includes juicy confessions from a publicist and social marketing exec, on their personal experience with influencers. Enjoy!

5 Instagram Tips Straight From Eva Chen & Her Gladiator Team (Gorgeous In Grey)

Get the inside scoop on how brands can increase Instagram followers, drive engagement and master Instagram Stories and Instagram Live.

True Life: A Cranky Publicist Sounds Off On Influencers (Fashion Week Daily)

Find out why an an Instagrammer must also have a blog, or this publicist will not work with you. He gets it.

Facebook Launches Brand Collabs Search Engine for Sponsoring Creators (Techcrunch)

Last month Facebook launched its Brand Collabs manager. It’s a search engine that brands can use to browse different web celebrities, based on the demographics of their audience and portfolios of their past sponsored content. The real win for brands? When they launch this for Instagram.

‘The barrier to entry is zero’: Confessions of a social marketing exec on the crowded influencer marketing market (Digiday)

More word vomit from those of us who work with influencers. A very good read.

How Nordstrom’s Anniversary Sale Became the ‘Super Bowl’ for Fashion Influencers (Adweek)

Super interesting read on why Nordstrom decided to cash in (more than they have in the past) on the influencer play for their hugest sale of the year.

Maximizing Influencer Partnerships Means Getting Micro (Forbes)

A quick and dirty read on getting the most out of working with micro-influencers.