My goodness. A lot has gone down in the space. More and more fraudulent behavior has come to the surface, but I assure you, we will rise above it. Now more than ever, we must vet, vet, vet. And take the time to learn more about the influencers we do business with. It seems to be a weird time of volatility, but I do think the fakes will slowly fade away (FINALLY!) and leave the cream of the crop. Check out what’s happening!
Your Hashtags Sucks (Medium)
Great write-up on how to use hasthags appropriately and maintain engagement as a brand. I think this is an important one for emerging brands. Presently, hashtag overuse is a faux pas. And while I don’t agree with everything in this article, I do like the point of tagging feature accounts.
Fighting Follower Fraud (CreatorIQ) CreatorIQ and FullScreen put together a free white paper addressing the injustice of influencer fraud and safeguarding your brand and resources. It’s all about the data baby.
Influencers Drive Nearly 70% of Sales at Revolve (Glossy)
Revolve provides a BTS glimpse into their tiered approach for working with influencers and their ‘why’ behind partnering with influencers.
YouTuber Jaclyn Hill just got very real about how much influencers actually earn (Cosmopolitan)
All the juicy YouTube gossip condensed in one article and what you can learn from Jaclyn Hill, Makeup Geek and Morphe.
Beauty influencers are allegedly making extra money for negative reviews (The Verge)
Just when you think it can’t get any worse in the beauty community, It does. Unethical behaviour at its finest.
Influencer Marketing: Why EMV needs to go…(Traackr)
Unfortunately, I have had to succumb to the EMV in my career, but have never really been on board with it as a useful metric to help determine a contribution to ROI.
Tales From The Influencer Marketing Trenches (Beauty Independent)
Great takeaways directly from indie brands sharing their experiences with influencer programs.
These 5 Hijabi Beauty Influencers Are Taking Over Instagram (About Her)
I love that that the beauty industry is becoming more and more inclusive. Here is a group of modest influencers to consider for your next campaign.
Any news you’d like to share? Post in the comments!