I’m back! And I am all caught up on business news. I accumulated some of my favorite links over the past couple of weeks on the latest in the business of social and content marketing. Things have been moving quite fast. Also, I’m extending the 70% discount off my one-hour and two-hour sessions until Monday, September 4!
Photo by@Ouidad
Bigger Isn’t Always Better (Shape/Shift Report)
A list of growing micro-influencers in all categories that you need to tap into ASAP. Social agency, Matte Black does a great job of putting these reports together. Kudos to the team over there!
Influencer Marketing on Facebook Is About To Get More Expensive (Digiday)
If Facebook is where most of your engaged customers live, and you partner with influencers with strong Facebook pages, you may have to start boosting their sponsored posts, or it just might never get seen. Insert shock and awe, here.
The Secret To Finding A Competitive Content Advantage (Contently)
Learn how to find what is working in the women’s lifestyle industries mixed with insights from your customer data, and there’s your edge.
5 Instagram Trends Popular in 2017 (So Far) (Later)
From Stories to slideshows and using Instagram posts in email marketing. It’s an interesting list.
Three Creative Ways Beauty Brands Use Swipeability (L2)
Capitalizing on slideshows (aka photo swipe) on Instagram to provide brand education and storytelling. Get into it.
Have interesting links to share? Post in the comments!