Links I Love: This Month in Influencer Marketing - March 21, 2018

I am embarrassed by how long it’s been since I posted a round-up. Better late than never, right? I know, I know. How can I keep all these wonderful and insightful articles all to myself, and not share them with the world? I promise I will get better at posting these. Below is a list of my favorite articles and tools that have surfaced over the last few weeks on influencer marketing and building brands using social media in a very strategic way. Do you have any relevant articles to share?  Please post in the comments! I want to hear from you!



The Influencer Playbook (L2Inc)

A good ole deep dive into the billion-dollar influencer marketing world. It’s important to keep track of what types of influencers you should be working with to get the most bang for your buck.

Four Steps To Successfully Negotiate Rates With Influencers (Grapevine)

There are so many other pieces to the puzzle of negotiating rates, but I think this is a good starting point.

Glossier CEO: Brands of the future will be 'co-created' (CNN Money)

Yes, yes, yes. This quote is EVERYTHING: "At Glossier, we have always believed that every single one of our customers is an influencer," she says. "The brands of the future are going to be co-created." Write this on a sticky note and post it on your mirror, your fridge, your computer, your desk, etc. LOL

The Good and Bad of B2B Influencer Marketing (Contently)

Don’t underestimate the power of the ‘industry influencer’. I don’t see enough of this in fashion and beauty and I think it is undervalued.

The Brand-Influencer Power Struggle (Business of Fashion)

The struggle is real. A great and in-depth read on the current state of influencer marketing within fashion.

Also, here’s a great free tool I recently found for identifying Instagram influencer rates. Obviously, this is only a starting point, but it can provide you with a range of what to offer an influencer.

Links I Love - Influencer Marketing and Instagram Everything

Here is a list of my top 4 links that struck a chord with me the past couple of weeks. Algorithms are changing at a rapid pace and what used to work, doesn’t seem to work anymore. It is the wild wild west out here and you have to be nimble to stay relevant and compelling. I find it quite thrilling actually. Why? Because even the smallest brand can make an impact if you have passion, a kick-ass strategy, and are creating authentic awesome content that people feel inspired by or can learn from. The world is our oyster!

Are Micro-Influencers Or Macro-Influencers More Effective? [Infographic] (Hubspot)

The great debate. I believe a blend of the two is a complimentary strategy that seems to be the most effective. Use micros (and even nanos) to amplify a larger campaign with macros.

The 4 Types of Content That Work Best, According to the UK’s Leading Content Researcher (Contently)

The perfect recipe of sentiment and what compels us to respond to some brands’ content.

Thinking Beyond Social (L2)

When it comes to influencer marketing, brands must do their part to amplify and empower to get the best ROI.

Introducing Instagram Polls and How Your Business Can Make The Most Of It (LinkedIn)

Pure GENUIS. I’m super excited about this new feature. If you are not using Instagram Polls to get instant data from your most engaged customers, you're crazy.

Have interesting links to share? Post in the comments!